Slow load times kill conversions
Industry data: every extra second of load time drops conversion ~7%. Most HVAC sites take 6+ seconds on mobile 4G. That's half your Google Ad spend evaporating before the page even renders.
We design and build conversion-grade websites for residential HVAC contractors. Mobile-first, fast, SEO-ready — and hosted free on your own Netlify or Cloudflare account. Source code is yours. No platform lock-in. No monthly hosting fees we mark up.
Most HVAC websites are tragedies. Slow. Cluttered. Built on GoDaddy templates by someone's nephew. Your competitors' sites aren't better — but the one with the clearest CTA wins anyway.
Industry data: every extra second of load time drops conversion ~7%. Most HVAC sites take 6+ seconds on mobile 4G. That's half your Google Ad spend evaporating before the page even renders.
70% of HVAC searches are on mobile. Most contractor sites still look like the desktop view shrunk down — tiny text, broken forms, click-to-call buttons hidden in the menu. Free clicks wasted.
"Contact us" buried in the footer. A single-button "Get a quote" form. No click-to-call. No same-day urgency cues. The page doesn't tell the homeowner what to do — so they go back to Google and try the next listing.
Every decision — layout, copy, CTAs, page weight — is made to maximize the conversion of a homeowner who Googled "AC repair near me" at 2 PM into a tech in their driveway by 4 PM.
Click-to-call is the most prominent element on mobile. Always. The homeowner doesn't scroll to find it. We design for the 90-second decision window, not for a portfolio screenshot.
Static HTML, optimized images, no heavy frameworks. Lighthouse scores 95+ across the board out of the box. Hosted on Cloudflare Pages or Netlify's edge — page is rendered before your competitor's hero image even starts loading.
Form asks the right qualifying questions in the right order — capturing name, address, problem, and urgency in 4 fields, not 14. Submissions land in your CRM, your email, and (optionally) SMS to your dispatcher within 60 seconds.
Schema markup for LocalBusiness, Service, Reviews. OG and Twitter Card meta. Sitemap, robots.txt, canonical URLs. Google Business Profile-friendly content structure. So the site doesn't just convert paid clicks — it earns free ones.
One page per city you serve, each optimized for the "{service} in {city}" search. We build the framework; copy for the first 3 cities is included; add more later as you expand.
Source code lives in your GitHub. Site lives on your hosting. Domain stays at your registrar. We hand you the keys and a 30-min walkthrough video. Edit it yourself, hire someone else, come back to us — it's yours.
Most HVAC web vendors charge $200–500/mo forever for a site you don't own. We charge once. You own it.
starting in the low-4 figures
bundle, starting in the mid-4 figures saves vs. buying separately
Honest math: a contractor spending $5K/mo on Google Ads with even a 10% conversion lift recovers our entire setup fee in the first month — then keeps the lift forever, on a site they own.
We replace it. The old one stays live until launch day, then we cut over with a single DNS change. No downtime, no broken links — we set up 301 redirects from your old URLs so SEO equity transfers cleanly.
No. Most contractors gain ground because the new site loads faster, has proper schema markup, and is mobile-friendly — all of which Google rewards. We preserve every existing URL with redirects. We've never seen a client's organic traffic drop after a launch.
Yes. We build with clean, commented HTML/CSS/JS — anyone with basic web skills (or a tech-curious office manager) can make copy and image swaps. For bigger changes, hire any web dev you trust, or come back to us. There's no proprietary CMS to learn.
Netlify and Cloudflare Pages both have generous free tiers that comfortably handle a residential HVAC site (typically 10K–100K monthly visits). At your scale, you genuinely will pay $0/mo. If you ever outgrow it, paid tiers start at $19/mo — for traffic levels most local contractors never reach.
No. We're a specialist for the conversion side — the website and the phone answering. We're happy to recommend ad agencies who actually know HVAC, but we don't run ads ourselves. Specialization is the point.
On a 15-min call we'll mock up your homepage redesign for free — no commitment. Worst case you keep the mockup.